Author Archive

Lisa Colantuono

Lisa Colantuono is the President of AAR Partners. An agency search consultant for nearly two decades, Lisa is also an avid writer. Lisa has contributed many articles in top industry trades such as Forbes, Huffington Post, Advertising Age, Adweek and HubSpot Blogs’ Agency Post. Recently, Lisa entered the world of publishing with her book, @AARLisa: New Biz in 140 characters (or Less), written for the on-the-go new business exec that needs cut-to-the-chase insights to nail new business wins again and again. Lisa is also part of the industry speaking circuit, presenting at national conferences including 4A’s Transformation Conference, AAF Admerica National Conference, BOLO, HOW Design Live, Mirren, and AdAge Small Agency Conference.

Agencies

A Flawed Pitch Process – What the ID Comms Study Doesn’t State

December 3, 2018Blog

According to the latest study by ID Comms in partnership with the 4A’s released last week, U.S. advertisers are failing to get the most value from media pitches because of flawed processes and lack of communication.

Top 3 Areas of Focus For CMOs Heading Into 2019

November 27, 2018Blog

As marketers, we have to fight now more than ever to grab our audience’s attention. The average adult in the US spends over 6 hours per day engaging with some type of digital media.

Bringing The Human Connection Back to Your Brand: A Necessity for Marketing in 2019

November 20, 2018Blog

I was invited to participate in the Forbes CMO Network and Wharton Future of Advertising Program CMO Excursion on June 27, 2013,

Agency Review

Why Marketers Should Cut Ties With Incumbent Agencies Sooner

November 1, 2018Blog

If great relationships grow stronger over time, then why is it that the American Association of Advertising Agencies reports that approximately 650 agency reviews are conducted annually?

5 Thoughts to Consider When Hiring a Digital Marketing Agency

October 23, 2018Blog

The process of finding the right agency can be complex and time-consuming, as a universe of potential agencies must be filtered down to find the right partner based on various criteria.