One of the biggest challenges for CMOs? How to make better marketing decisions using data. That’s what makes the introduction of Google Analytics 4 (GA4) so exciting.
GA4 is available now. But it will officially replace Universal Analytics (UA) on July 1, 2023. That’s when UA will stop processing new data.
Unlike previous versions, GA4 is not an upgrade. It’s a completely new rebuild and rethink of the platform.
GA4 is powered by machine learning and can predict user behavior. In fact, it’s the intuitive analytics platform CMOs have long been waiting for. Let’s see why.
The secret recipe for corporate Kool-Aid, a healthy mix of Mission, Vision, and Values — or “MVV.” These simple statements help every business establish who they are, what they do, and how they do it. But, while your MVV is a critical step to developing your business plan and creating a pathway to growth, they won’t capture the hearts and minds of customers. For that, you need to shift your focus from you to them.
Super Bowl LVI has come and gone – and the armchair media analysts have all returned to their day jobs. But for true marketing professionals, our work continues beyond Super Bowl weekend. We’re in an industry that’s booming. Global ad spending is predicted to reach $850 billion by the end of 2024. With media spend making up one of the largest components of marketing budgets, it’s imperative marketers have a media strategy that can adequately respond when the CMO says, “we need a digital media strategy!” or when the CFO says, “we need to understand ROI on media spend,” and especially when the CEO says, “my kid is on TikTok, why aren’t we?”
At AAR Partners, we’ve spent four decades helping over 1,500 marketing professionals quickly find agencies who fit their exact brand needs on many levels. Our team is made up of highly experienced agency review consultants committed to helping your business, understanding your needs, and securing the foundation for a successful agency search.
As our culture has been challenged by myriad mounting environmental, equality and social justice issues over the past year, the idea of brand purpose has begun to take center stage. Today, nearly two-thirds of global consumers prefer to buy goods and services from companies that stand for a shared purpose that reflects their personal values and beliefs.
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