So here we are: Pandemic panic has certainly set in and not without reason; we’re facing a highly contagious virus to which none of us are immune. We’re all in preparation mode, but no one knows exactly what we’re preparing for (quarantine? social isolation? the actual end of days?) or when “it” will start.
Advertising, we have a problem. The agency industry is unlike any other. People in other industries don’t provide their would-be clients with “spec work” for free. So why are agencies expected to think for free when pitching for a new account? It’s a topic that strikes a chord throughout the industry with an ongoing debate over the question of should agencies be paid to pitch?