Think about the past three months: The world has undergone a massive health crisis. A social revolution is marching for equality in the streets. Organizations have pivoted to remote workforces nearly instantaneously — creating friction in normal working rhythms. Virtual work has increased the need for self-direction and self-motivation amongst employees. Remote working has created a gap in the social connectivity that typically strengthens relationships in the workplace. Company values have been called to the carpet without the benefit of in-person interaction. Inevitably, such disruption has caused some level of angst amongst every worker. All of this has put a spotlight on company culture and employee engagement. It’s no surprise that many of the world’s best companies are also on the “best places to work” lists. As famed business consultant Peter Drucker once said, “culture eats strategy for lunch.” Now is the time for organizations to invest in one of their most important audiences: employees. This is an opportunity to apply an organization’s marketing muscle to ensure that employees are energized to help create new paths for success.