Posts Tagged ‘CMOs’

“Life begins at the end of our comfort zone. We get there by stretching.”

In this is a fantastic quote, author John C. Maxwell is explaining the idea of growth on more of a personal level, but I feel it’s a quote that holds very true for those who have careers in the marketing industry.

As marketers, we have to fight now more than ever to grab our audience’s attention. The average adult in the US spends over 6 hours per day engaging with some type of digital media.

Chemistry is vital but compatibility is the core of a successful relationship, and when relationships have both it sets the stage for enduring partnerships that create some case-study results. Yet the average tenure for many client-agency relationships ranges anywhere from four to six years. Why?