The ultimate goal of a PR agency is to effectively tell a story. And in today’s landscape, the best-in-class PR agencies are those that know how vital it is to shift from one-way communications to two-way (co-creation) conversations that help marketers see outcomes rather than measuring just outputs. But finding the right agency to tell your story can be time-consuming and an all-around difficult process. Based on the agency’s connections, experience, and approach, the strategies they use can be vastly different.
“Life begins at the end of our comfort zone. We get there by stretching.”
In this is a fantastic quote, author John C. Maxwell is explaining the idea of growth on more of a personal level, but I feel it’s a quote that holds very true for those who have careers in the marketing industry.
CMOs have the shortest tenure in the C-Suite and most likely, always will. Why? It’s the million dollar question with many different perspectives.
As marketers, we have to fight now more than ever to grab our audience’s attention. The average adult in the US spends over 6 hours per day engaging with some type of digital media.
I was invited to participate in the Forbes CMO Network and Wharton Future of Advertising Program CMO Excursion on June 27, 2013,
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