The process of finding the right agency can be complex and time-consuming, as a universe of potential agencies must be filtered down to find the right partner based on various criteria.
“The agency model is broken.” “Agency compensation is broken.” “Agencies must change or risk becoming defunct.” If you read the press, one might think the marcom industry is heading straight for Armageddon.
Most agencies, and a lot of consultants, often miss the fact that your job is not to struggle with finding the most appropriate agency for your marketing needs. That’s our forte and the service that we’ve been providing to clients for almost four decades.
Chemistry is vital but compatibility is the core of a successful relationship, and when relationships have both it sets the stage for enduring partnerships that create some case-study results. Yet the average tenure for many client-agency relationships ranges anywhere from four to six years. Why?
No one has ever watched such a controversial and disconcerting women’s final match ever in the 50-year history of the U.S. Open tennis tournament.
If you were watching the final match on Saturday, you were most likely sitting in disbelief over the unfolding saga between Serena Williams and the chair umpire, Ramos. Penalizing Serena a point after busting her racket over losing a crucial game wasn’t enough for Ramos.