Posts Tagged ‘Agency Search’

The ultimate goal of a PR agency is to effectively tell a story. And in today’s landscape, the best-in-class PR agencies are those that know how vital it is to shift from one-way communications to two-way (co-creation) conversations that help marketers see outcomes rather than measuring just outputs.  But finding the right agency to tell your story can be time-consuming and an all-around difficult process. Based on the agency’s connections, experience, and approach, the strategies they use can be vastly different.

Chemistry is vital but compatibility is the core of a successful relationship, and when relationships have both it sets the stage for enduring partnerships that create some case-study results. Yet the average tenure for many client-agency relationships ranges anywhere from four to six years. Why?