Posts Tagged ‘Agency Search’
The ultimate goal of a PR agency is to effectively tell a story. And in today’s landscape, the best-in-class PR agencies are those that know how vital it is to shift from one-way communications to two-way (co-creation) conversations that help marketers see outcomes rather than measuring just outputs. But finding the right agency to tell your story can be time-consuming and an all-around difficult process. Based on the agency’s connections, experience, and approach, the strategies they use can be vastly different.
The process of finding the right agency can be complex and time-consuming, as a universe of potential agencies must be filtered down to find the right partner based on various criteria.
“The agency model is broken.” “Agency compensation is broken.” “Agencies must change or risk becoming defunct.” If you read the press, one might think the marcom industry is heading straight for Armageddon.
Most agencies, and a lot of consultants, often miss the fact that your job is not to struggle with finding the most appropriate agency for your marketing needs. That’s our forte and the
service that we’ve been providing to clients for almost four decades.
Chemistry is vital but compatibility is the core of a successful relationship, and when relationships have both it sets the stage for enduring partnerships that create some case-study results. Yet the average tenure for many client-agency relationships ranges anywhere from four to six years. Why?