Advertising, we have a problem. The agency industry is unlike any other. People in other industries don’t provide their would-be clients with “spec work” for free. So why are agencies expected to think for free when pitching for a new account? It’s a topic that strikes a chord throughout the industry with an ongoing debate over the question of should agencies be paid to pitch? 
Franchising is a model that allows business owners to grow their businesses and expand the brand. Franchisees buy into a brand that has concept, operations and marketing support. However, franchisees still need to build their own businesses. Successful companies never stop marketing. Consider marketing to be food, not medicine; businesses need ongoing marketing as sustenance, not just a quick burst to cure a problem. Marketing brings in business. So why do so many franchise brands struggle to get franchisees to fully participate in local store marketing?
Although memory lane isn’t a physical street, it’s a place in everyone’s hearts once you reach a certain age.  But for some, memory lane includes reminiscing about a simpler time in history. Before the days of instantaneous uploading, 24/7 access, dings from texts, beeps from Facebook messages, endless emails and a barrage of unsolicited ones too.
In a recent study by Forbes Insights and The Trade Desk, 42% of CMOs identified customer experience as one of their top three challenges, and 36% said improving customer experience is their primary mandate for 2019. Today’s marketers are faced with fragmented media consumption habits, marketing-savvy consumers, and social and political divides at every turn. So, brands have much to gain by strategically balancing their focus (and budget) between customer acquisition and customer retention.