By the time this article comes out, anything in here may be irrelevant. That’s how fast AI is exploding into our lives. Many have said that we are leaving the information age and entering the age of AI. In fact, it’s evolving so quickly that, as consumers and humans, we have never seen an era or an age advance at such an exponential level. Let’s look at a quick timeline:

In the dynamic realm of brand management, the partnership between your brand and its marketing agency is the cornerstone of success. As markets evolve and consumer preferences shift, periodic evaluations become essential.

Enter the marketing agency client-agency evaluation—a key checkpoint in assessing and optimizing agency performance to align with your brand’s expectations. As market fragmentation continues to diversify consumer preferences, the need for forward-thinking strategies has never been more critical. 

We’ve compiled a checklist to help CMOs succeed as they navigate this complex terrain. Let’s take a look! 

In the intricate landscape of marketing, the concept of human-centricity has often been overshadowed by the traditional B2B-B2C tactics, failing to recognize the fundamental truth that all interactions, at their core, are inherently human. Although the conversation revolving around putting the human touch back into an AI-driven, ROI-driven world is hardly new, it’s more relevant than ever.  Sadie Thoma, the Director of Americas Ads Marketing at Google was quite clear at the ANA/AEF Future of Marketing Leaders Conference this past February, “You’re the marketer and AI is just the enabler.  We need humans to build deep customer relationships and trust is the new currency.”

The call for increased transparency in media is not a new one. It’s a phrase we’ve all heard before, and while it garners widespread support on the surface, it’s often not fully understood or practiced.

Performance Marketing is dynamic and has seen growing importance over the past decade. As marketing budgets tighten, marketers are seeking innovative strategies and tactics where they can demonstrate their effectiveness in driving increased actions across key measures. With more consumer data signals available, user privacy has taken center stage in the evolving digital landscape and performance marketing strategies must evolve to stay relevant, effective – and of course, safe. The following provides two POVs addressing these changes.