When the 2020 Marketing Technology Supergraphic was released earlier this year, the number of providers exceeded a staggering 8,000, a 5,233% increase since the tracking started a mere 9 years ago.
Data Management… Are you doing it wrong?
Media metrics and data on paper can be deceiving. Often, they are reported incorrectly or just simply being embellished to look better.
When performance marketing agendas and brand marketing goals compete inside an organization, it can result in wasted ad budgets, lost sales opportunities, and demotivated industry professionals.
The US Open is one of the top NYC events each year bringing revenue in excess of $350,000,000! Although the pandemic has put a damper on the 2020 tournament (and its revenue), fans are still soaking in some exciting moments unfold while being broadcast in living rooms around the world.
The influencer market has never been more saturated. From your standard foodie influencer to your niche farm wife influencer, it seems like there’s a creator for almost anything. According to Business Insider, brands are projected to spend $15 billion on influencer marketing by the end of 2022 as the strategy continues to see a return.
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