Author Archive

Lisa Colantuono

Lisa Colantuono is the President of AAR Partners. An agency search consultant for nearly two decades, Lisa is also an avid writer. Lisa has contributed many articles in top industry trades such as Forbes, Huffington Post, Advertising Age, Adweek and HubSpot Blogs’ Agency Post. Recently, Lisa entered the world of publishing with her book, @AARLisa: New Biz in 140 characters (or Less), written for the on-the-go new business exec that needs cut-to-the-chase insights to nail new business wins again and again. Lisa is also part of the industry speaking circuit, presenting at national conferences including 4A’s Transformation Conference, AAF Admerica National Conference, BOLO, HOW Design Live, Mirren, and AdAge Small Agency Conference.

No one has ever watched such a controversial and disconcerting women’s final match ever in the 50-year history of the U.S. Open tennis tournament.

If you were watching the final match on Saturday, you were most likely sitting in disbelief over the unfolding saga between Serena Williams and the chair umpire, Ramos. Penalizing Serena a point after busting her racket over losing a crucial game wasn’t enough for Ramos.

Facebook? Twitter? No wait…LinkedIn. Pinterest? Instagram? Or is it Foursquare? Whether it’s Facebook or Foursquare we have only just begun to tap into the potential of all the social media options and realizing the magnitude and power of the mounds of data that comes from it.

Finding and changing agency partners is no easy task. In fact, it can be labor and time-intensive. In addition, the rapid-fire changes going on in the agency universe doesn’t make the process any less arduous. Sometimes, it only takes a little “marriage counseling” to get your relationship back on course.