No one has ever watched such a controversial and disconcerting women’s final match ever in the 50-year history of the U.S. Open tennis tournament.

If you were watching the final match on Saturday, you were most likely sitting in disbelief over the unfolding saga between Serena Williams and the chair umpire, Ramos. Penalizing Serena a point after busting her racket over losing a crucial game wasn’t enough for Ramos.

Whether or not you’re a US Open tennis fan, there’s much to be learned from the sport that can be carried into the business world and just as important, everyday life.

According to a recent article in the Wall Street Journal, advertisers with in-house agencies increased to 64% from 42% a decade ago. Surprising? Not really.

Facebook? Twitter? No wait…LinkedIn. Pinterest? Instagram? Or is it Foursquare? Whether it’s Facebook or Foursquare we have only just begun to tap into the potential of all the social media options and realizing the magnitude and power of the mounds of data that comes from it.

Finding and changing agency partners is no easy task. In fact, it can be labor and time-intensive. In addition, the rapid-fire changes going on in the agency universe doesn’t make the process any less arduous. Sometimes, it only takes a little “marriage counseling” to get your relationship back on course.