Selecting the right marketing agency can be challenging for brand leaders. With numerous agencies offering diverse services, identifying the perfect match requires careful consideration.
The success of your marketing efforts depends on partnering with an agency that understands your brand’s unique goals, values, DNA, attributes and consumer. A tailored solution fosters smoother collaboration and drives long-term growth.
In this guide, we will explore how to find an agency partner that best suits your needs.
In the world of brand marketing, the success of any agency partnership and campaign hinges on the clarity and precision of a critical document…the business brief. A well-crafted brief serves as the cornerstone for any newly engaged partnership between a brand and an agency. It not only outlines the brand’s needs but also sets clear expectations, aligning both parties toward common goals and providing a speedy ramp up.
We’re providing brand marketing leaders with a comprehensive checklist for creating an effective business brief, ensuring that your prospective or newly minted agency partnership is built on a solid foundation and geared for success.
In the dynamic realm of brand management, the partnership between your brand and its marketing agency is the cornerstone of success. As markets evolve and consumer preferences shift, periodic evaluations become essential.
Enter the marketing agency client-agency evaluation—a key checkpoint in assessing and optimizing agency performance to align with your brand’s expectations. As market fragmentation continues to diversify consumer preferences, the need for forward-thinking strategies has never been more critical.
We’ve compiled a checklist to help CMOs succeed as they navigate this complex terrain. Let’s take a look!
In the intricate landscape of marketing, the concept of human-centricity has often been overshadowed by the traditional B2B-B2C tactics, failing to recognize the fundamental truth that all interactions, at their core, are inherently human. Although the conversation revolving around putting the human touch back into an AI-driven, ROI-driven world is hardly new, it’s more relevant than ever. Sadie Thoma, the Director of Americas Ads Marketing at Google was quite clear at the ANA/AEF Future of Marketing Leaders Conference this past February, “You’re the marketer and AI is just the enabler. We need humans to build deep customer relationships and trust is the new currency.”
It’s been eight months but who’s counting? It was only yesterday that the industry was jumping on planes, trains, and into automobiles for all sorts of prospect, pitch and client meetings. Overnight, it was over.