In just a few quick years, values have become incredibly important to marketing. Recent surveys show that 72% of U.S. consumers believe it’s “more important than ever” to buy from brands that truly reflect their values; 87% say they would switch brands on this basis; and 65% report boycotting previously-purchased brands because of their position on key issues.

It’s been eight months but who’s counting? It was only yesterday that the industry was jumping on planes, trains, and into automobiles for all sorts of prospect, pitch and client meetings. Overnight, it was over.

When the 2020 Marketing Technology Supergraphic was released earlier this year, the number of providers exceeded a staggering 8,000, a 5,233% increase since the tracking started a mere 9 years ago.

Data Management… Are you doing it wrong?

The Problem:

Media metrics and data on paper can be deceiving. Often, they are reported incorrectly or just simply being embellished to look better.

When performance marketing agendas and brand marketing goals compete inside an organization, it can result in wasted ad budgets, lost sales opportunities, and demotivated industry professionals.