TikTok is the most downloaded of any of the free platforms like Instagram and YouTube. They’ve grown over 1000% in the last two years. Over a billion downloads and 100 million users. As a marketer, it’s a no-brainer to be on the website. The question is… how do you make it work for your brand?

Data Management… Are you doing it wrong?

The Problem:

Media metrics and data on paper can be deceiving. Often, they are reported incorrectly or just simply being embellished to look better.