As more and more brands take their advertising in-house, the need for trusted external partners has never been greater. Increasingly, marketers are seeking partners who can plug the holes and deliver on-demand expertise in areas your internal organization might lack or not justify the large investment. 

The field of athlete marketing is equal parts exciting and intimidating. Partnering with professional athletes will help you build trust with consumers, target hyper-local audiences, and generate incredibly valuable content to reuse in other marketing channels, but athletes are often difficult to get in touch and negotiate a deal with. That’s why my team and I created MarketPryce, a two-sided marketplace for athletes and brands to find each other, connect, and close deals.