As an agency search consultancy that has been managing agency reviews for almost 40 years, it has become AAR Partner’s sole responsibility to keep our finger on the pulse of the ever-changing marketing landscape
No one has ever watched such a controversial and disconcerting women’s final match ever in the 50-year history of the U.S. Open tennis tournament.
If you were watching the final match on Saturday, you were most likely sitting in disbelief over the unfolding saga between Serena Williams and the chair umpire, Ramos. Penalizing Serena a point after busting her racket over losing a crucial game wasn’t enough for Ramos.
Whether or not you’re a US Open tennis fan, there’s much to be learned from the sport that can be carried into the business world and just as important, everyday life.
According to a recent article in the Wall Street Journal, advertisers with in-house agencies increased to 64% from 42% a decade ago. Surprising? Not really.