As CEO and Co-Founder of Odysseus Arms in San Francisco and a longtime industry pioneer, Libby has reimagined what a modern agency looks like by creating a company that’s highly collaborative, diverse, socially driven and results obsessed. She also developed the creative and strategic method, ThirdEye™, a one-of-a-kind approach that yields unprecedented results for her clients. Libby’s path as an industry disruptor began in London where she co-founded renowned agency Mother at the age of 27, and lead the company to considerable success including being named Campaign’s “Agency of the Decade.” Throughout her career, Libby crafted advertising strategies for Silicon Valley tech giants like Facebook, Microsoft and YouTube. She’s also influenced cultural issues by directing the reframing of the transgender narrative as the creative visionary behind the launch of Caitlyn Jenner’s on-air image, and also activated Amnesty International supporters to help Obama’s Arms Trade Treaty pass in the United Nations.
TikTok is the most downloaded of any of the free platforms like Instagram and YouTube. They’ve grown over 1000% in the last two years. Over a billion downloads and 100 million users. As a marketer, it’s a no-brainer to be on the website. The question is… how do you make it work for your brand?
Here are some antiviral tips for CMOs that could make a quarantine situation produce some healthy results. (As I sit here gazing out at emptying streets in San Francisco, all my tech clients have notified me they’re going remote for the next two weeks.)