As an agency search consultancy that has been managing agency reviews for almost 40 years, it has become AAR Partner’s sole responsibility to keep our finger on the pulse of the ever-changing marketing landscape
According to a recent article in the Wall Street Journal, advertisers with in-house agencies increased to 64% from 42% a decade ago. Surprising? Not really.
Finding and changing agency partners is no easy task. In fact, it can be labor and time-intensive. In addition, the rapid-fire changes going on in the agency universe doesn’t make the process any less arduous. Sometimes, it only takes a little “marriage counseling” to get your relationship back on course.