1500+ Brands and Counting! Cheers to Building Client-Agency Relationships that Last

As an agency search consultancy that has been managing agency reviews for almost 40 years, it has become AAR Partner’s sole responsibility to keep our finger on the pulse of the ever-changing marketing landscape, to know where all the up-and-coming talent is coming from, and where the “tradigital” thinking lies in order to appropriately introduce the right agency for the right brand. This doesn’t just happen by osmosis.

“AAR Partners was selected based on three main criteria: showed a quantitative approach to a qualitative process, very experienced in the agency landscape and showed a terrific level of confidence. Now that we’ve finished the review, we’re thrilled that they lead the process and know we’ve ended up with the best possible agency partner.“ Marlo Menti, Senior Marketing Manager – [formerly] Clarisonic

We work hard at keeping up with the agency landscape and more importantly, the people that make up the agencies. After all, successful client-agency relationships are about two teams that are fully integrated, committed and trusting of each other in order to make that brand sing in the cluttered environment. We meet with agencies in our offices constantly. We attend and speak at major industry conferences. We counsel agencies for better business practices. We hold webinars to share lessons. And most importantly, we break bread with multitudes of client and agency execs to listen carefully about their agencies, their needs and just as important, offer thoughts about their personal paths too.

“Your work here has left a legacy – the RBC brand continues to strengthen, with the impact of the new agency and the agency review process as a contributing factor.” Gord Kerr, Director, Advertising – [formerly ] RBC Financial Group

Thank you to the countless agencies and 1500+ brands that have trusted us to build lasting partnerships for them over the years!

“I’m sold. After using AAR Partners for EmblemHealth’s last review, I would never go back to managing the process alone,” says Marc Warner, (past) Director, Brand Management and Marketing, EmblemHealth.

FYI, Marc and his team contracted AAR Partners for multiple agency reviews in various disciplines over the past 3 years.

“I personally see no comparison to other consultants. You guys are superior across the board.” Kathy Collins, Vice President of Marketing [formerly] Lee Jeans

For more information on how AAR Partners could potentially help you with your potential agency review, please email me at Lisa@aarpartners.com to schedule a confidential conversation and let us help you find an enduring and successful agency partnership.

Tags: Client-Agency Relationships

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Lisa Colantuono

An avid writer, Lisa has contributed many articles in top industry trades such as Forbes, Huffington Post, Advertising Age, Adweek and HubSpot Blogs’ Agency Post. Recently, Lisa entered the world of publishing with her book, @AARLisa: New Biz in 140 characters (or Less), written for the on-the-go new business exec that needs cut-to-the-chase insights to nail new business wins again and again. Lisa is also part of the industry speaking circuit, presenting at national conferences including 4A’s Transformation Conference, AAF Admerica National Conference, BOLO, HOW Design Live, Mirren, and AdAge Small Agency Conference.