Marketers rightly expend considerable intellectual energy devising ways to sell more to their best prospects. But one key lever is often overlooked: smartly allocating budgets between national and local media. How you determine this split can make the difference between focusing on consumers who will buy from you, and wasting money on those who never will.
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Rob Davis
Rob Davis is President Local Media and Chief Marketing Officer at NOVUS Media LLC. NOVUS is a full-service media agency specializing in local media. Fueled by the marketing science and geospatial analytics NOVUS offers customized, fully multichannel media programs, strategic planning, and data analytics for efficient and effective media programs.
Email: rob.davis@novusmediainc.com