Abraham Maslow created a psychological theory of human motivation in which he espoused that for high-level motivation such as self-actualization to occur, more fundamental levels must first occur. Maslow’s model is a five-tier sequential model, which is hierarchal starting with basic physiological needs, safety, and belonging, and then progressing to self-esteem and self-actualization.

Automation has transformed the marketing world as we know it from every digital touchpoint. From an advertising perspective, the development of biddable media has completely changed the game as far as how advertisers are purchasing ad space.