- A Starting Place- With multiples of thousands of marketing agencies to choose from, the sheer numbers can be overwhelming when beginning a search. A key starting point is sifting through the enormous physical and mental database of trusted agencies and narrowing these down to a list that meets culture, brand needs, and timelines. It’s important not to lose the “human element” when beginning reviews, considering the end goal is a healthy client-agency relationship.
- Reliability- It’s imperative that the agency of choice is a compatible agency. It can be difficult to evaluate an agency’s communication style or innovative flair from an outside perspective. This is where an agency search consultant comes in. Prior to beginning the search, it’s crucial to perform a cultural compatibility assessment to ensure you and your team are finding the best fit for your needs. Using a complete and current perspective of the marketing services and agency landscape, a search consultant will ensure each side is finding a reliable partner through the process.
- Management- By the time daily responsibilities have been completed, most marketers don’t have the time to begin the exhausting agency review process. With a search consultant dedicated to helping narrow down the search to a short list, the search becomes far less extensive and manageable… and much more affordable too!
An avid writer, Lisa has contributed many articles in top industry trades such as Forbes, Huffington Post, Advertising Age, Adweek and HubSpot Blogs’ Agency Post. Recently, Lisa entered the world of publishing with her book, @AARLisa: New Biz in 140 characters (or Less), written for the on-the-go new business exec that needs cut-to-the-chase insights to nail new business wins again and again. Lisa is also part of the industry speaking circuit, presenting at national conferences including 4A’s Transformation Conference, AAF Admerica National Conference, BOLO, HOW Design Live, Mirren, and AdAge Small Agency Conference.