When the 2020 Marketing Technology Supergraphic was released earlier this year, the number of providers exceeded a staggering 8,000, a 5,233% increase since the tracking started a mere 9 years ago.

Franchising is a model that allows business owners to grow their businesses and expand the brand. Franchisees buy into a brand that has concept, operations and marketing support. However, franchisees still need to build their own businesses. Successful companies never stop marketing. Consider marketing to be food, not medicine; businesses need ongoing marketing as sustenance, not just a quick burst to cure a problem. Marketing brings in business. So why do so many franchise brands struggle to get franchisees to fully participate in local store marketing?