As our culture has been challenged by myriad mounting environmental, equality and social justice issues over the past year, the idea of brand purpose has begun to take center stage. Today, nearly two-thirds of global consumers prefer to buy goods and services from companies that stand for a shared purpose that reflects their personal values and beliefs.
Britt Fero is the Principal/Founder of PB& - a proudly independent and woman-owned full-service agency based in Seattle, WA. Founded in 2016, PB& uses a dyad model that pairs critical thinkers together - rather than work in traditional agency department silos. The agency’s bias for action, supported by a collaborative and curious culture has fueled their growth and earned them honors such as AdAge’s Branded Content of the Year (twice), Brand Film Festival winner, Shorty winner, TribecaX finalist and being named AdAge Small Agency of the Year/Northwest.