Author Archive

Britt Fero

PB& is a proudly independent and woman-owned company that believes in pairing unexpected, yet complementary ingredients (in our case, people) around the right challenges to create breakthrough and meaningful solutions. Their strategic consultancy-meets-production company model is designed to move from thinking to action quickly, circumventing traditional departmental silos and processes. Named AdAge Small Agency of the Year NW, PB& has developed everything from award-winning branded entertainment and employee engagement programs to technology experiences and experiential activations for a range of clients such as Visit Seattle, Anheuser-Bush, Windermere Real Estate, Providence Health, and Darigold.

Think about the past three months: The world has undergone a massive health crisis. A social revolution is marching for equality in the streets. Organizations have pivoted to remote workforces nearly instantaneously — creating friction in normal working rhythms. Virtual work has increased the need for self-direction and self-motivation amongst employees.