The On Purpose Podcast
The podcast that gives marketers a sneak peek at what agencies are doing “on purpose” to create purposeful work that ultimately drives true brand purpose. Join us as AAR Partner’s President, Lisa Colantuono, interviews some of the preeminent marcom agency leaders in the U.S.
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The On Purpose Podcast gives marketers a birds eye view of the ever growing martech agency landscape. Subscribe now and discover why thousands of marketers tune in every month. Available on:
Latest Episodes
Episode #19 – Where Marketing Technology Meets Human Emotion
As mainstream consumers become increasingly aware of AI in sales and marketing, their distrust and sensitivity toward AI-driven content continue to grow. At the
Episode #18 – Would Consumers Miss You if You Were Gone Tomorrow?
As brand marketing continues down a path of reaching out to niche target audiences to fit into a challenging and constantly evolving market, brands obsessed
#17 – Building a Brand Story That People Actually Want to Hear
How do you build a brand story that people actually want to hear about? Lisa Colantuono meets with Bob Froese, Founder & Chief Creative Officer
#16 Building a Challenger Mindset to Disrupt Your Market
2023 has been a bear of year so far for most brands and industries. But there is one agency that helps marketers take on their
#15 How to Leave a Mark on Your Customers
People don’t buy products. They buy brands. Brands that make a difference in their lives. And that’s exactly why Partners + Napier exists… to create
#14 How Your Brand Can Win in the Battle Against Indifference
In the words of the great Bill Bernbach, “Nothing kills a product faster than good advertising.” And there seems to be a lot more advertising
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