#17 – Building a Brand Story That People Actually Want to Hear

How do you build a brand story that people actually want to hear about? Lisa Colantuono meets with Bob Froese, Founder & Chief Creative Officer of the creative agency Bob’s Your Uncle to find out.

Listen in as Lisa and Bob Froese discuss moving beyond branding and finding a deeper meaning that consumers can get behind.

Episode resources:

  • Learn more about Bob’s Your Uncle here.
  • Connect with Bob Froese here.