“Life begins at the end of our comfort zone. We get there by stretching.”
In this is a fantastic quote, author John C. Maxwell is explaining the idea of growth on more of a personal level, but I feel it’s a quote that holds very true for those who have careers in the marketing industry.
Constantly working in the background to mimic the human intelligence process through algorithms and applications, AI is going to completely change the way marketers work and the way customers engage with brands.
CMOs have the shortest tenure in the C-Suite and most likely, always will. Why? It’s the million dollar question with many different perspectives.
According to the latest study by ID Comms in partnership with the 4A’s released last week, U.S. advertisers are failing to get the most value from media pitches because of flawed processes and lack of communication.