No one has ever watched such a controversial and disconcerting women’s final match ever in the 50-year history of the U.S. Open tennis tournament.

If you were watching the final match on Saturday, you were most likely sitting in disbelief over the unfolding saga between Serena Williams and the chair umpire, Ramos. Penalizing Serena a point after busting her racket over losing a crucial game wasn’t enough for Ramos.

Facebook? Twitter? No wait…LinkedIn. Pinterest? Instagram? Or is it Foursquare? Whether it’s Facebook or Foursquare we have only just begun to tap into the potential of all the social media options and realizing the magnitude and power of the mounds of data that comes from it.

Finding and changing agency partners is no easy task. In fact, it can be labor and time-intensive. In addition, the rapid-fire changes going on in the agency universe doesn’t make the process any less arduous. Sometimes, it only takes a little “marriage counseling” to get your relationship back on course.