According to a recent article in the Wall Street Journal, advertisers with in-house agencies increased to 64% from 42% a decade ago. Surprising? Not really.
Facebook? Twitter? No wait…LinkedIn. Pinterest? Instagram? Or is it Foursquare? Whether it’s Facebook or Foursquare we have only just begun to tap into the potential of all the social media options and realizing the magnitude and power of the mounds of data that comes from it.
Finding and changing agency partners is no easy task. In fact, it can be labor and time-intensive. In addition, the rapid-fire changes going on in the agency universe doesn’t make the process any less arduous. Sometimes, it only takes a little “marriage counseling” to get your relationship back on course.