Personalization offers countless benefits to brands looking to cultivate and retain customer loyalty, yet only 15 percent of marketers feel their organization is effectively implementing this strategy (McKinsey & Company).
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Steve White
Steve White serves as SVP and Solutions leader for MERGE’s Consumer division, bringing over 30 years of expertise in digital product design, retail, and advertising. He focuses on digital transformation and MarTech solutions for MERGE’s clients, having worked with major global brands such as T-Mobile, LG, Nike, P&G, Starbucks, Amazon, and Carrefour.
Additionally, Steve is Vice-Chairman of the Industry Partner Council at the National Retail Federation and an active voice within the Retail AI Council. In his free time, he enjoys outdoor pursuits with his family in the Pacific Northwest.