The secret recipe for corporate Kool-Aid, a healthy mix of Mission, Vision, and Values — or “MVV.” These simple statements help every business establish who they are, what they do, and how they do it. But, while your MVV is a critical step to developing your business plan and creating a pathway to growth, they won’t capture the hearts and minds of customers. For that, you need to shift your focus from you to them.
Driven by the belief that great brands don’t tell stories, they enable better ones, Robert is flipping the script, driving the team at Crow Creative to create consumer-focused marketing that demonstrates how the brands we work with help them live better every day. Throughout his award-winning, 20+ year career, Robert has directed teams at Erwin Penland, Hill Holiday, DraftFBC, and Rapp Collins for clients like Verizon, CIT Bank, Bank of America, Pfizer, Nationwide, Mastercard, and Mercedes-Benz.