The secret recipe for corporate Kool-Aid, a healthy mix of Mission, Vision, and Values — or “MVV.” These simple statements help every business establish who they are, what they do, and how they do it. But, while your MVV is a critical step to developing your business plan and creating a pathway to growth, they won’t capture the hearts and minds of customers. For that, you need to shift your focus from you to them.
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Robert Lehmann
Driven by the belief that great brands don’t tell stories, they enable better ones, Robert is flipping the script, driving the team at Crow Creative to create consumer-focused marketing that demonstrates how the brands we work with help them live better every day. Throughout his award-winning, 20+ year career, Robert has directed teams at Erwin Penland, Hill Holiday, DraftFBC, and Rapp Collins for clients like Verizon, CIT Bank, Bank of America, Pfizer, Nationwide, Mastercard, and Mercedes-Benz.