Author Archive

Norman Guadagno

Prior to joining Norbella as CEO, Norman was CMO of marketing technology company Acoustic, where he helped build the brand, created the marketing team, built the demand generation program, and served as primary company spokesperson. Previously, he was SVP of Marketing for Carbonite, a leading data-protection and backup company for consumers, small businesses, and the enterprise. Norman came to Carbonite from independent digital agency Wire Stone (now part of Accenture Interactive), where he was a member of the executive leadership team. Earlier in his career, he held senior marketing roles at Microsoft and Oracle, along with positions at several technology startups. Norman holds a B.A. from the University of Rochester and an M.A. from Rice University.

Super Bowl LVI has come and gone – and the armchair media analysts have all returned to their day jobs. But for true marketing professionals, our work continues beyond Super Bowl weekend. We’re in an industry that’s booming. Global ad spending is predicted to reach $850 billion by the end of 2024. With media spend making up one of the largest components of marketing budgets, it’s imperative marketers have a media strategy that can adequately respond when the CMO says, “we need a digital media strategy!” or when the CFO says, “we need to understand ROI on media spend,” and especially when the CEO says, “my kid is on TikTok, why aren’t we?”