Author Archive
Matt Kaupa
Matt leads Luquire's Business Intelligence and Analytics practice, steering the delivery of invaluable insights and elevating marketing performance across all client engagements. With an extensive background in spearheading the strategic development and implementation of initiatives, Matt specializes in enhancing business outcomes. His expertise encompasses campaign forecasting, media performance evaluation, and data-driven insights achieved through dynamic data visualization, dashboard creation, and lead generation strategies. Beyond his analytical prowess, he excels as a facilitator of cross-functional coordination and communication, adept at bridging the gap between agency departments. His experience includes an array of sectors such as financial, healthcare, travel, B2B, industrial, education, and more.
Remember a few years ago when marketing “personalization” hit the scene? Male return visitors saw Version A, women aged 25-34 with two kids saw Version C, and so on. It was a better solution than the previous one-size-fits-all approach, but nowhere close to the reality of true personalization consumers currently expect.