Author Archive

Ki Chung

Ki Chung is the VP of Integrated Solutions at WITHIN. He had his world turned upside down when he moved from his traditional media agency to WITHIN more than 7 years ago. Having realized the power that a Digital-first Marketing strategy can have, Ki has been an advocate for brands and their journeys into digitally-led business transformations ever since.

Marketers aren’t struggling with a lack of data. They’re struggling with disconnected strategy. 

Today’s buyers don’t think in channels. They see your CTV ad, search your brand three days later, click a paid search ad, and purchase in-store the following week. But most brands still operate in silos with no real connection between their digital and in-store efforts. 

That’s the gap. And it’s killing performance.