Whether or not you have a “million-dollar swing,” golf is on fire… Both on and off the course.

The last time golf experienced a spike in participation, the young Tiger had just won his 1st major championship.

Once again, the golf business is booming.

The Golf Boom: Why It’s Important?

On the course, more people are playing the game than pre-pandemic:

• 24.8m+ people played at least 1 round of golf in the US in 2020, a 2%+ increase YoY (the biggest jump in 17 years)
• Beginner participation increased by the largest margin since 1997

But it’s more than just the pandemic forcing people outside — through July 2021, the number of rounds played was up 16.1% from 2020, proving the trend has staying power.

Off the course, there are more ways to enjoy the game than ever before, including:

• TopGolf, which offers a gamified driving range experience with food and drinks, has seen a 30% growth rate since 2017
• Indoor golf is on the rise thanks to simulator technology, allowing people to play indoors year-round

The Opportunity?

Between TopGolf, indoor golf, and traditional driving ranges, another 12.1m people enjoyed the game last year without having to book a tee time.

Golf manufacturers and retailers are reaping the benefits

In the first half of fiscal 2021, Acushnet, which operates brands like Titleist and FootJoy, saw sales pop by 75% in the US. Dick’s Sporting Goods also called out golf as a major growth area in a recent earnings call.

With the PGA working on a Netflix documentary series modeled after Formula 1’s “Drive to Survive,” this could all become (dare I say it)…“Par for the course.”

Prospect smAARt, pitch with purpose, and most importantly, with passion.

Here’s wishing you a hole-in-one!