PR as a Performance Channel
Performance marketing isn’t just about data and dashboards anymore. It’s about trust, storytelling, and connection. That’s where PR comes in.
In this video, Zapporah Turner, Campaign Manager at TEAM LEWIS, sits down with JLab to talk about how brands can evolve their PR strategy to deliver measurable performance. From integrating earned media into your marketing funnel to optimizing for AI-powered search, they cover the new rules of PR that drive visibility, credibility, and real results.
Give it a watch now or bookmark it for later. You won’t want to miss it!
Want more pro PR performance marketing tips? Get the download: 5 Ways PR Can Be Incorporated Into Your Performance Marketing Strategy