Is Your CEO hurting your PR game?
You don’t need to be Mary Barra or Tim Cook to win the PR game.
Today’s C-suite leaders are often synonymous with the brand – and they’re expected to take a stance on complex issues, represent the brand in moments of crises, and ultimately be the face of change for the brand. This is no longer a “nice to have” either; it’s a business imperative – not just for Fortune 500 brands and household names, but for every kind of organization large or small.
Listen in as Laura Emanuel, Managing Director of Red Thread PR, talks about throwing out the old CEO playbook and putting a modern game plan together that gets your executives positive visibility that results in true ROI for your organization!
Give it a watch now or bookmark it for later. You won’t want to miss it!