Enemies Are Your Brand’s Best Friend

Why do brands only want to talk about the positive? Simple, because it’s easy.

If your brand only talks about the positive, you could be missing out. Sometimes enemies are actually your brand’s best friend. 

Stevie Archer, executive creative director and Nicholas Petrillo, associate strategy director of SS+K, give CMOs tips on taking their consumers’ worst enemies and turning them into the biggest pay out. 

In this free ungated video, Nicholas and Stevie discuss how in four simple steps:

  1. Using who you are as a brand to identify who you stand against
  2. Standing against a cultural force
  3. Picking an enemy big enough to matter
  4. Pulling no punches

Give it a watch now or bookmark it for laterYou won’t want to miss it!