Decoding digital reporting for B2B CMOs

Have your digital analytics meetings become a weekly routine that you can’t wait to be over? Does the team turn up with reams of charts that you all sleepwalk through?

You’re not alone. This six-minute video gives you tips on simple changes to turn these sessions into a valuable use of your time that will increase marketing contribution to revenue. You’ll discover:

• the metrics and benchmarks that matter
• the questions to ask to get to the root of performance
• how to make your analytics team more effective, and happier

Listen as Sharon Gallacher distills 25 years of insights from digital campaigns for some of the world’s biggest brands.

Give it a watch now or bookmark it for later. You won’t want to miss it!