In the first quarter of 2024, agencies are seeing a heavy shift back to performance-based marketing, proving their worth in the digital space, and

 In the fourth quarter of 2023, agencies are wanting to know what the client landscape looks like. Many agencies saw a surge in client

 It’s been a rocky road this year… Clients are being told to do more with less. Budgets are smaller. And projects are being put

 Kicking off the beginning of 2023, there is still a tremendous amount of uncertainty. We have been hearing a lot about fragmented media and

 Clients will continue to look for agencies that have a fresh take and perspective, but they want more than this. Your clients want an

 Client requests are becoming increasingly specific with a big emphasis on funnel. In this quarter’s smAARt Huddle, AAR Partner’s share’s the trend of performance-based