#8 Using Integration & The Human Touch to Build Brand Advocates
Successful brands make advocates but it’s highly improbable if the marketing process isn’t integrated and ignores the human touch. Team’s with differing points of view, separate budgets and KPIs makes true integration quite difficult. And ignoring human insight makes creating brand advocates impossible. So how do we help brands see beyond the complexity with an integrated and meaningful marketing approach to create brands that are visionary and purpose driven?
That’s our focus on this episode of the on Purpose Podcast Mike Caguin Chief Creative Office of Periscope.
To learn more about Mike Caguin, add him on LinkedIn here.
To learn more about Periscope, view their website here.