#10 Turning Your Brand Identity Into the Brand Experience

Successful brands are creative expressions of a business. The most successful are those that communicate with precision and personality.  They don’t outspend the competition; they outperform by resonating with people not just consumers. How? By having a distinct vision and modern visual design where the brand identity becomes the brand experience. This is our focus on today’s “On Purpose” Podcast with my guest, Todd Irwin, Chief Strategy Officer and Founder of Fazer. 

Episode resources:

  • Connect with Todd Irwin on LinkedIn here.
  • Learn more about Fazer Agency here.