#4 How to Stop Producing Tone Deaf Content with Creative Digital Agency
Episode Summary:
Sometimes we tend to forget that brands die or thrive based on its relationship with consumers. And so much has changed with consumer journeys and habits in such a short period of time.
On top of constant change, there is an ever-widening cultural gap between generations, lifestyles, and behaviors.
Successful brands have put their consumers first and have a relationship with them as a person, not just a target.
This is our focus on today’s on-purpose podcast with our guest Jin Kim, Founder and Chief Strategist of Creative Digital Agency (CDA).
Show Notes:
For more information on Jin Kim, you can connect with him here on LinkedIn.
If you are interested in learning more or working with CDA, check them out here.
And of course, if your brand is hoping to start an agency search, AAR Partners would be delighted to help. Contact us here.