#2 The Difference Between Brand Purpose and Doing Good Work with FCB Global

Episode Summary:

On episode 2 of the On Purpose Podcast, CEO Carter Murray and CCO Susan Credle of the FCB’s executive suite joined Lisa Colantuono to talk about the difference between brand purpose and doing good- and how many marketers may not know the difference. FCB’s 3-part framework helps brands identify their true purpose by looking at the brand’s past, present and future.

Learn more about how FCB helps brands drive a bigger more meaningful purpose in episode 2!

Show Notes:

If you are interested in learning more or working with FCB, check them out here.

And of course, if your brand is hoping to start an agency search, AAR Partners would be delighted to help. Contact us here.