In the past, brands could earn consumer love and loyalty simply by having a fantastic product. Times have changed. Today, the strategic and creative expression of a business is just as important as how it engages its customers. Marketers must create connections, conversations and use a fully integrated approach to disseminate their messages to the right people, in the right place, at the right time. GYK Antler does just that each and every day. A creative growth engine fueled by an entrepreneurial spirit, GYK Antler operates as a creative-first culture since they know that creativity is the ultimate brand and business advantage. This is our focus on this episode of the “On Purpose” Podcast with our guests, Pam Hamlin, President and Mark Battista, Managing Director of GYK Antler.