#11 Selling With a Frictionless Experience
Long gone are the days of relying on the daily newspaper to know what’s going on in the world. Today consumers can find out anything within a few clicks in a 24/7 connected world. But increasing fragmentation is forcing marketers to choose media based on their ability to deliver specific targets to maximize their ROI. They rely on claims of media providers and are combating an all-time low with consumer trust. TrueX is the ultimate CTV platform helping to reach, communicate with, and sell to people on their terms with a frictionless experience and a respectful relationship with brands by offering software WITH a service. This is our focus on today’s “On Purpose” Podcast with my guest, Laurel Rossi, Chief Marketing Officer of Infillion.