As mainstream consumers become increasingly aware of AI in sales and marketing, their distrust and sensitivity toward AI-driven content continue to grow.  At the same time, the internal pressure for speed and authentic emotional connection in marketing’s output is at an all-time high. In this episode, Lisa talks with Chief Strategy Officer, Ashwin Jay, of Insomniac Design about keeping up with consumers in a market where AI is becoming the norm.

Listen in as Lisa and Ashwin discuss:

• Turning data into something that makes a real difference
• Leveraging AI to create emotionally impactful experiences
• Viewing AI as more than an efficiency tool for small tasks

Join in on the discussion about creating an experience that is technology-centric and human-focused.

Episode Notes:
Learn more about Insomniac Design here.
Connect with Ashwin Jay here.