As brand marketing continues down a path of reaching out to niche target audiences to fit into a challenging and constantly evolving market, brands obsessed with understanding why their target micro-cultures should care, are the brands that survive.

Tune in as Lisa talks with CEO, Sarah Collinson, and Dan Lucey, CCO and Co-CEO of Havas New York, as they discuss what is important to consumers… and maybe more importantly, what brands think motivates consumers, but has no meaning to them.

Episode resources:

• Learn more about Havas New York here.
• Connect with Dan Lucey here.
• Connect with Sarah Collinson here.