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MEDIASTRUCTION: BIG AGENCY TOOLS, SMALL COST
AGENCY PHILOSOPHY: Advertising is an investment, not an expense. Our every-day mission is to prove that premise with advanced attribution modeling. Media OmniVuTM protocol creates virtuous ad:sales cycle by reverse engineering media mix against modeled ROI. Passion is to bring big-agency tools to mid-size marketers on small budgets.
FAST FACTS: Mediastruction is an independent media planning/buying/analytics/modeling shop. It was founded in 2014. Certified woman owned business.
HIGHLIGHTS: Winner Gormley Group, international financial brand think tank for focus on innovation award; Advisory Board seat Scarborough; Incrementality Council & Data Storytelling Council, i-Com.
FOCUS: Unifying big data; media mix modeling in context of brand building; marketing technology to do administrative tasks. Cross-channel trained Media Designers. Lean into disruption, pass efficiencies to brands.
CORE CAPABILITIES: Media planning; media buying; media mix modeling, regression modeling. Digital media: Deploy the only AI ad server to cross search, social, video, display – simultaneously – across Google/YouTube, Facebook/Insta, Microsoft properties. Modeling: Simulation platforms perform media mix modeling within weeks, not months.
FUN FACT: Built “Reach Maximizer,” the first platform to reverse engineer a spot- market broadcast buy guaranteeing maximum consumer reach.
Contact: Marilois Snowman; Marilois@mediastruction.com; 508-540-3600 ext. 101 600 Cordwainer, First Floor, Norwell, MA 02061
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