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DIFFERENT IN A GOOD WAY
WHY MEDIASTORM: A senior led media agency that has shifted to being an ACCOUNTABLE business partner with a media mindset.
It’s about revenue to us...Not media metrics. We know the media usage as insiders and not just buyers. Representing 30+ media brands has made us unmatched in how to put the landscape back together and to understand the new reach is frequency. We work GROUND UP and start with our clients local business locations to understand what decisions we should make nationally, locally and regionally. We also use the knowledge to own communities and to make our brands stay top of mind.
OUR UNIQUE APPROACH IS MADE UP OF FIVE CORE STEPS:
BEYOND DEMOS & PERSONAS: Find the hand raisers
MEDIA P&L’S: Tie media (TV included) directly to revenue and optimize to sales
weekly and monthly, making media accountable
GROUND UP: Create local zip code-based trade zone plans that vary depending on location and identified hand raisers
BRAND EXCHANGE: Use the equity of the brand vs. cash to unlock extensions that are not for sale
CAUSE MARKETING: Unlock media dollars and good vibes via co-branded PSAs (we received over $44MM in PSA donations last year)
BENEFITS OF OUR MODEL:
UNMATCHED SOCIAL PARTNERSHIP: A proprietary partnership with Facebook/Instagram allows products to be developed with deeper definition, delivering 3-5X predictive results.
MEDIA TIED DIRECTLY TO BUSINESS RESULTS: Our pro-forma approach tying campaign investments directly to revenue goals results in 82% predictive results.
IT ALLOWS US TO TRULY BE A BUSINESS PARTNER – NOT JUST A MEDIA AGENCY: The way our model is structured, we can only win, if our clients’ win and we’re on the hook for it.
To learn more about us: click here*
Contact: Suzanne Jacober, Head of Business Development sjacober@mediastorm.biz
*Password: thunderstorm3
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