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MERIT MARKETING, INC.
AT MERIT, WE HELP CLIENTS INVENT NEW MARKETS.
That means uncovering the core problems that others are ignoring—and creating captivating solutions that consumers can’t resist. This may involve a shift in target audience, product, channel, or even positioning.
The key is that your solution divides the industry into two opposing camps: the outdated legacy market, and the new way forward. This is bigger than mere marketing. This is Market Invention. Here’s how it works.
MARKET OPPORTUNITY
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ADAM VASQUEZ office +1.717.652.0100 x240 avasquez@madewithmerit.com CHIEF EXECUTIVE O4FFICER cell +1.703.946.6711 www.madewithmerit.com
We don’t guess what your customers want. We ask them. By collecting data directly from your current and prospective buyers, we uncover the motivations, pain points, and opportunities that others miss.
INVENTION STRATEGY
Merit practitioners collaborate across teams to identify your Market Invention and its target
customers, influencer channels, and overall experience. Once we’ve defined your new market, we craft a manifesto to prepare your brand for a new beginning.
MAKE THE MARKET
Ready? It’s time to launch your new brand, product category, solution, channel, technology, or
way of thinking. This is where disruptive creativity enters the picture, fracturing the traditional industry and carving out a new space for your business.
ITERATE & EXPAND
It takes ongoing analysis to keep your message fresh and stay ahead of your competitors. We
help modify your messaging, channel mix, channel partners, and technology-based on data evaluation, market performance, and target audience perceptions.
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