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KEY CONTACTS
George Sargent
CEO
(617) 425-4394 george@arn.com
Laura Voigt
Chief of Staff
(609) 516-0768 laura@arn.com
10 SUMMER STREET, BOSTON, MASSACHUSETTS | WWW.ARN.COM
CLICK TO VIEW OUR AGENCY REEL
Arnold is a full-service agency designed to bring advertising’s holy grail – big, long-lasting, unforgettable brand ideas – to the modern media landscape by blurring the lines between the medium and the message.
Our Philosophy
As other agencies were putting last names on their doors, Arnold
Rosoff decided to use his first name. Since then, Arnold has created workthatreachestensofmillionsofpeople,whilemakingeachindividual person feel like they have a unique connection with that brand.
We create work that is universal and personal all at once.
Results Over Recognition
Today, in a world of subscription services, ad blocking and fragmentation, brands must work harder than ever to be seen. But being seen is just the first step. We believe that creativity is a competitive advantage that can unlock new sources of growth.
A Few Things to Remember About Us
1 We believe that great ideas, and the platforms they live on, are inextricably linked.
INTEGRATION IS IN OUR DNA
Our process puts the consumer experience at the start, which ensures that our ideas are crafted to fit into the places and spaces where they have the biggest impact. We embed media specialists within our teams and ensure that we consider the channel and platform implications early on. We do this to unify our teams as well as partner agencies, publishers and platforms around a common set of goals so that we can collectively
2spend less time on coordination and more time on ideation. WE BUILD BRANDS PEOPLE CAN’T LIVE WITHOUT
According to our research 77% of brands could disappear tomorrow and no one would care. It’s our mission to ensure our clients’ brands are part of the other 23%. At the core of our success is our relentless focus on
audience. Beyond just a collection of datapoints, we’re obsessed with understanding the human connection. From detailed segmentation to unlocking the insights that lead to enduring creative campaigns, we’re masters at identifying and understanding the right people that brands must reach to drive their business.
Our offering is powered by our Meaningful Media Experience (Mx) process and integrated audience planning platform, Converged, which allow us to identify and size audiences, deploy targeted activations and
3derive insights about the audiences that our efforts reach. WE CREATE BRANDS THAT TRAVEL IN CULTURE
We know that brand building must evolve to keep pace with today’s consumption landscape. That means developing brands that exist across touchpoints, from video to ecommerce, and across assets. Brand vision, values and creativity are more important than ever – lack of substance is painfully obvious in an age of collaboration between brands, publishers and individuals.
Our strategic and production capabilities are built to produce multi-format content including video, social and experiential in-house, while also building unique publisher relationships to help make the most of client
4budgets by leveraging publisher scale, IP and media assets. WE’RE PART OF AN ENTERTAINMENT POWERHOUSE
As part of Vivendi, we have unparalleled access to the music people listen to, the games they play and the content they love through
partners that include Universal Music Group, Gameloft, StudioCanal
and Dailymotion, among others.
Our North Star
WORLD-CLASS CREATIVE THAT DRIVES BUSINESS RESULTS
From Volkswagen’s “Drivers wanted” to the American Legacy Foundation’s truth® anti-smoking campaign to Flo from Progressive, we have a history of making ideas that explode into culture and stay there for decades at a time.