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Dear Marketer,
Are you searching for an agency partner? Does it feel like you are looking for that “needle in a haystack?” If you’re one of 75% of marketers responsible for conducting an agency search, AAR Partners can help get you on the right track!
1,500+ brand marketers have knocked on our doors to help them find the most appropriate agency for their brand over the past four decades. But three quarters of marketers decide to internally manage an agency search each year. They undertake a minimum of 80 hours to conduct a search, on top of their “day job” and just under 50% report that their search was unsuccessful. Why?
It’s that needle in a haystack analogy. It’s the same concept except with many nuances to be aware of when searching for that perfect match in a sea of 120,000+ agencies in the United States... but AAR Partners is here to help put you on the right path to success with The AAR Review as our gift to you.
Think of The AAR Review as a quarterly reference guide for communication agencies... sort of a “Zagat’s for the advertising industry.”
AAR Partners’ consultants meet and speak with hundreds of agencies annually. We fully vet them by reviewing their credentials, capabilities, and most importantly, spending time with their team. This review highlights some of the “best of the best.” Flip through, digest each agency’s overview, file it for future reference, and most of all, use it as a starting point if and when you might be looking for that “needle in a haystack” to help you with your communication needs.
Of course, we’ve helped many marketers over 40 years with their reviews and we’re here to help you too. In the meantime enjoy our gift to you...
Very best,
President, AAR Partners
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