Page 75 - Demo

TBWA\Chiat\Day NY
WE ARE THE DISRUPTION® COMPANY
TBWA is a full-service marketing and communications network. We develop disruptive ideas for our partners, which include adidas, Apple, Hilton, McDonald’s, Nissan and more.
Our true competitive advantage is our Disruption methodology. We identify the brand’s place in culture to establish a creative point of view, help grab a greater share of the future and define a Disruption platform that inspires the way the brand behaves and communicates.
We have continued to evolve Disruption over its 25+ year history. We find new ways to break conventions, innovate in the marketplace, connect with consumers at the speed of culture and deliver unprecedented brand and business results on behalf of our clients.
BuilttoBuildGlobalBrands
TBWA has a unique approach to global operations. We believe in the power of a creative collective of connected, yet distinct, agencies. Rather than a “network” that drives uniformity and status quo thinking, operating as a collective encourages each office to have their own strong individual culture, while uniting with the greater group through the power of Disruption.
This radically open structure allows us to curate talent and skills from across the world and deploy them to each client’s needs and values. We bring practices and people together in new ways of working that disrupt the usual network model.
11,000 295 97 people offices countries
Convention
Status quo marketing for the category
Disruption
Vision
Owning a greater
share of the future
At the heart of our work is Disruption. It’s more than a process. It’s a way of thinking that pervades
everything we do. And it’s how we create dramatic change in our clients’ businesses. We developed
the methodology over twenty-five years ago working with Apple, and have evolved it continuously working with ambitious challenger brands such as adidas, Airbnb and Gatorade.
The goal is to create white space for brands to grow by disrupting category & cultural norms in favor of our clients. We develop Disruptive strategies by deciding what has to change (the Convention), where we want to go (the Vision) and what the strategy should be (the Disruption) to help us accelerate toward that vision.
We are an ambitious, collaborative group of pirates, passionate about creativity and culture. Our belief is that great brands have a soul, the enduring intangible quality beyond dollars and data. We use Disruption to help brands unleash the power of their soul to drive sustainable growth.
Location
488 Madison Avenue New York, NY 10022
Contact
Mary Lou Bunn Executive Director, Growth Email marylou.bunn@tbwachiat.com Phone 646-322-1396
Leadership
Rob Schwartz Chief Executive Officer Nancy Reyes President
Chris Beresford-Hill Chief Creative Officer James Sowden Chief Strategy Officer Bradley Apelgren Chief Financial Officer Amie Miller Chief Talent Officer
Website
https://tbwachiatdayny.com/
Clients
Fast Facts
Recent Awards
Cannes Lions 17 D&AD 12
One Show 14
Art Directors Club 3 YouTube awards 2 Clio Sports 3
ACIP awards 4 ANDY’s awards 1
An idea and brand behavior that facilitates that vision
• Billie Jean King Adidas work is TBWA's most awarded piece in Cannes with 10 Lions including 3 Golds , 5 Silvers, 2 Bronzes and a Titanium + Glass shortlist
• Ad Age 2019 A-List and one of Fast Company’s Most Innovative Agencies of 2019, Adweek 2018 Global Agency of the Year
• Nancy Reyes, named one of Advertising Age's 2019 U.S. Women to Watch
• CBH nominated as one of only four best CCO’s in America
• More AdAge creativity editor picks than any other agency
• 14 D&AD pencils, including best in direct marketing
• 3 best in discipline awards at Art Directors Club & Network of the year
• 2 inaugural YouTube awards, including best creative